Official Digital Presence & Institutional Communication Statement

Official Digital Presence & Institutional Communication Statement

Version 1 | Approved 18 May 2026

GMA Consultancy S.A.R.L (“GMA”) issues this statement to define its official digital presence and the standards governing its conduct across digital and social media platforms.

1. Purpose and Scope

GMA Consultancy (Governance, Monitoring & Advisory) S.A.R.L issues this statement to: (a) define clearly its official digital presence; (b) explain the purpose of its engagement on digital platforms and social media; (c) establish the boundaries between GMA’s institutional voice and the personal communications of the individuals associated with it; (d) set out GMA’s standards for the management of comments and third-party content on its official channels; and (e) establish the legal framework governing GMA’s rights and remedies in respect of its digital presence, intellectual property, and institutional reputation.

This statement applies to all stakeholders who engage with GMA’s content online, including clients, partners, employees, professionals, and the general public. By interacting with GMA’s official digital channels, all parties acknowledge and agree to the standards and terms set out in this statement.

Notice of Constructive Knowledge — All Digital Stakeholders

GMA Consultancy expects, and calls upon, every person — natural or legal — who interacts with GMA digitally in any capacity to have read this statement in full before engaging with GMA’s official digital channels. This includes, without limitation: visitors to www.gmaconsultancy.com; followers, subscribers, and viewers of any official GMA social media channel listed in Section 3; persons who comment on, share, tag, reply to, or otherwise engage with GMA’s published content; persons who mention or tag GMA’s accounts on third-party platforms; and persons who claim to represent, act on behalf of, or associate themselves with GMA in any digital context.

This statement is publicly available at www.gmaconsultancy.com and is published and pinned on all of GMA’s official social media channels. Any person who engages with GMA’s digital presence is deemed, as a matter of law and good faith, to have had the opportunity to read it. GMA will rely on this constructive notice in any legal, regulatory, or platform-level proceedings arising from third-party digital conduct.

If you have not yet read this statement in full, GMA invites you to do so before engaging further. Proceeding to interact with GMA’s digital channels constitutes acknowledgement of the terms herein.

2. GMA’s Institutional Commitments

In issuing this statement, GMA Consultancy reaffirms the following commitments that govern its institutional conduct and digital communications:

  • Integrity: GMA’s institutional positions and communications are governed exclusively by applicable laws, professional ethics, compliance standards, and governance best practices.
  • Transparency: GMA communicates clearly about the boundaries between its institutional voice and the personal voices of individuals associated with the firm.
  • Respect for the Law: GMA operates in full compliance with Lebanese law and applicable international standards in all of its activities, including its digital communications.
  • Accountability: GMA holds itself to the same governance standards it advocates for its clients. This statement is one expression of that commitment.
  • Professionalism: All content published on GMA’s official digital channels is reviewed to ensure it meets GMA’s standards of accuracy, relevance, and professional quality.
  • Fairness: GMA’s approach to the personal digital conduct of individuals associated with it is governed by the principles of proportionality, due process, and respect for individual rights — as set out in Section 5 of this statement.
  • Dignity of Engagement: GMA engages with its digital community in a spirit of professional respect. GMA does not engage in public confrontation, does not respond to bad faith with bad faith, and does not allow its official channels to be used as a platform for harm.

3. GMA’s Official Digital Presence

GMA Consultancy is present digitally — across the internet and on social media platforms — exclusively through its official channels. The following table lists GMA’s authorised digital channels.

ChannelOfficial Address / Handle
Official Websitehttps://www.gmaconsultancy.com
EmailContactus@Gmaconsultancy.com
Phone / WhatsApp+961 76 492 452
LinkedIn@gmaconsultancy
Instagram@gmaconsultancy
Facebook@GMAConsultancy
X (Twitter)@gma_consultancy
YouTube@GMAConsultancyS.A.R.L
Other PlatformsAny future official channels will be announced exclusively through www.gmaconsultancy.com.

Any representation of GMA Consultancy’s name, logo, branding, or positions on any platform, account, or website not listed above is unauthorised and does not represent GMA Consultancy in any capacity. Stakeholders wishing to verify the authenticity of any communication attributed to GMA are encouraged to contact GMA directly through its official channels.

Anti-Impersonation Declaration & Enforcement Notice

Any person — natural or legal — who creates, operates, or maintains an account, profile, page, or website on any digital platform that uses GMA Consultancy’s name, registered trade name (“GMA”, “GMA Consultancy”, “Governance, Monitoring & Advisory”), logo, trademark, or any name, design, or designation confusingly similar thereto — without GMA’s prior written authorisation — is engaged in unlawful impersonation and misrepresentation.

Upon identifying any such account or content, GMA Consultancy will, at its sole discretion and without prior warning: report the account or content to the relevant digital platform using the platform’s impersonation, false information, and intellectual property violation reporting mechanisms, attaching this statement as documentary proof of GMA’s authentic identity and channel ownership; issue a formal legal notice to the account operator — where their identity is ascertainable — demanding immediate cessation and removal of the infringing account or content; file a formal complaint with the Lebanese judicial authorities under Article 650 and following of the Lebanese Penal Code (fraud and false representation) and/or under applicable cybercrime legislation; report to the relevant regulatory authority where the impersonation involves a regulated activity, the offering of financial or advisory services, or any representation that could mislead regulated counterparts; and pursue all available civil remedies, including claims for damages, injunctive relief, and any other remedy available under Lebanese law and applicable international legal frameworks.

The publication of this statement on GMA’s official website and social media channels constitutes prior notice to any person considering such conduct. Persons who proceed with impersonation after this notice has been published will be treated as having acted with full knowledge of GMA’s legal position, which GMA will rely upon in all subsequent proceedings.

4. Purpose of GMA’s Engagement on Social Media

GMA Consultancy uses its official social media channels to deliver value to multiple audiences: the general public, the professional community, and current and prospective clients. GMA’s social media engagement serves the following purposes exclusively.

4.1 Public Awareness on Financial Crime Risks

GMA is committed to raising awareness of financial crime risks among the general public — not limited to any specific sector or professional background. Through its digital platforms, GMA aims to:

  • Inform people about the financial crime risks they may be exposed to in their daily lives, professional activities, and business dealings.
  • Provide accessible, practical guidance on the preventive measures individuals and organisations can implement to reduce their exposure to financial crime risks.
  • Share clear and actionable information on the steps that should be taken if an individual or organisation has already been exposed to or affected by financial crime.

GMA believes that financial crime awareness is a shared responsibility. Informed citizens, consumers, and businesses are the first line of defence against fraud, money laundering, sanctions violations, and related risks.

4.2 Experience Sharing with the Professional Community

GMA uses its digital presence to contribute to the professional development of the compliance and financial crime prevention community, with particular focus on the next generation of professionals. This includes:

  • Sharing practical insights, lessons learned, and professional experience accumulated over more than 27 years in compliance, risk management, AML/CFT, and financial crime prevention across Lebanon and the region.
  • Supporting young professionals and students building a career in compliance, governance, and financial crime prevention — providing guidance, perspective, and encouragement through publicly accessible content.
  • Facilitating professional dialogue and knowledge exchange with peers, specialists, and institutions operating in the same field.

GMA’s contribution to professional knowledge-sharing reflects its commitment to strengthening the compliance culture across the region — one professional at a time.

4.3 The Story Behind GMA

As part of its commitment to transparency and authentic engagement with the public, GMA publishes a series of short video content designed to give its audience a genuine understanding of who GMA is and what drives its work. This content series covers the experience behind GMA, the story behind the name, the story behind the logo, the story behind establishing GMA, and GMA’s services.

This content is produced and published exclusively through GMA’s official channels and is subject to the same standards of accuracy, professionalism, and quality that govern all of GMA’s communications.

4.4 Marketing of GMA’s Professional Services

GMA Consultancy uses its official digital channels to communicate the scope, value, and availability of its professional services. This includes publishing information about GMA’s service offerings, sharing client-relevant insights and regulatory updates, announcing new services and advisory tools, and inviting current and prospective clients to engage with GMA directly. All service-related communications reflect GMA’s institutional position and are subject to GMA’s standards of professional accuracy and integrity.

4.5 Community Initiative & Corporate Social Responsibility

GMA Consultancy uses its digital presence to fulfil its community initiative commitments and to communicate its activities under its Corporate Social Responsibility (CSR) framework. This includes supporting verified medical fundraising causes, providing visibility to young professionals, and empowering individuals — particularly women — through professional visibility and market access.

GMA’s community initiative activities are implemented in full compliance with GMA’s published CSR & Governance Framework and Governance Notices, both available at www.gmaconsultancy.com.

5. Separation of Institutional and Personal Voices

GMA Consultancy is an institution. The individuals associated with GMA — including its founder, general manager, employees, managers, strategic partners, clients, and third-party service providers — are each independent persons with their own rights to freedom of expression.

GMA Consultancy does not necessarily adopt, endorse, or associate itself with any opinion, statement, or position — whether political, social, religious, ideological, or otherwise — expressed by any individual on their own personal platforms, accounts, or digital channels, regardless of that individual’s role within or relationship with GMA Consultancy.

This applies to, but is not limited to, personal expressions on political party affiliation, sectarian or religious positions, social or civic commentary, economic or fiscal policy positions, foreign policy or geopolitical views, and any other matter of personal opinion or belief.

GMA respects the right of every individual to hold and express personal views. This statement establishes a professional boundary — it does not restrict personal freedom of expression. Personal views expressed on personal platforms are the sole responsibility of the individual concerned.

This dissociation applies equally to the founder and general manager of GMA Consultancy, whose personal digital presence and personal statements do not constitute official GMA positions unless explicitly published through GMA’s official channels as defined in Section 3 of this statement.

5.1 GMA’s Commitments to Individuals Associated with the Company

5.1.1 No Disciplinary Action for Personal Expression

Subject to the conditions set out in Section 5.2, GMA Consultancy commits that it will not take any disciplinary measure, adverse action, or adverse professional consequence against any individual solely on the basis of content posted on that individual’s personal social media accounts or personal digital channels.

GMA will not discipline, penalise, or adversely affect its relationship with any employee, manager, partner, client, or service provider solely on the basis of opinions, views, or content they express on their own personal digital platforms — provided the conditions set out in Section 5.3 of this statement are met.

5.1.2 No Surveillance of Personal Social Media Accounts

GMA Consultancy does not conduct surveillance of, or engage in ongoing and intentional monitoring of, the personal social media accounts of any individual associated with the company. GMA does not systematically review, track, or record the personal digital activity of its employees, managers, partners, clients, or service providers.

Exception — Risk-Based Monitoring:

A defined and limited category of employees whose roles carry heightened external visibility or institutional representation responsibilities may be subject to proportionate, risk-based monitoring of their public social media accounts. The specific employee categories, conditions, and scope are defined in GMA’s Employee Digital Conduct & Institutional Risk Framework (GMA-EDIRF-2026-001). All employees in scope have reviewed and signed that framework.

Monitoring is exception-based — not continuous.

Reviews are initiated only where defined risk indicators or escalation triggers arise. GMA does not routinely screen, harvest, or record employee social media activity.

Employees hold, sign, and renew annually the following governance instruments:

DocumentRelevance to This Section
Annual Employee Digital Conduct AttestationConfirms each employee’s understanding of and commitment to GMA’s obligations across all four digital conduct risk pillars: sanctions compliance, workplace conduct, reputational protection, and professional conduct standards. Signed at onboarding and renewed annually.
Employee Social Media Conduct DeclarationConfirms each employee’s understanding of GMA’s social media conduct standards, the boundaries between personal and institutional expression, and their obligations when acting as a representative of GMA. Signed at onboarding and renewed annually.
Employee Digital Conduct & Institutional Risk Framework (GMA-EDIRF-2026-001)Defines the four risk pillars governing employee digital conduct, the specific employee categories subject to risk-based monitoring, the scope and conditions of that monitoring, the employee rights and appeal mechanism, and the governance process governing any assessment. Reviewed and signed by all employees in scope.

5.1.3 Protection of Professional Relationships

GMA Consultancy commits that the personal social media activity of any individual associated with GMA will not, in itself, be used as grounds to terminate, diminish, or otherwise impair the professional relationship between GMA and that individual — provided the conditions set out in Section 5.3 are met.

5.2 Standards Applicable to Personal Digital Conduct

The protections in Section 5.1 protect personal opinion, belief, and expression — they do not protect conduct that breaks the law or that runs contrary to the values GMA is built on. This section defines both boundaries concretely, so that no individual associated with GMA is left guessing where the line sits.

5.2.1 Compliance with Applicable Law

Nothing in this statement protects content that violates applicable law. Individuals associated with GMA remain personally and fully responsible for the legality of their own personal digital conduct, in the same way any private citizen is.

5.2.2 GMA’s Values Standard

Separately from legality, GMA Consultancy is built on a defined set of institutional values, and expects the personal conduct of individuals associated with it — to the extent that conduct is publicly visible and connects that individual to GMA — not to actively work against those values. The following, in particular, are treated as contrary to GMA’s values:

  • Harassment, discrimination, or conduct that violates the human rights or dignity of any individual or group;
  • Publishing, sharing, or encouraging abusive, cruel, or degrading content directed at people, animals, the environment, or the orderly functioning of markets;
  • Threatening any individual or organisation; and
  • Violating another person’s privacy, including through unauthorised disclosure of their personal information or private communications.

This values standard does not extend to, and must never be applied to restrict, an individual’s personal political opinion, religious or ideological belief, or lawful advocacy and criticism — including criticism of public figures, institutions, companies, or GMA’s own clients, expressed as personal opinion. GMA does not require its people to justify what they believe. It does ask that where a person publicly and specifically accuses a named party of wrongdoing in a manner that could reasonably be understood as connected to GMA — for example, through that person’s identified professional affiliation — they be able to substantiate the factual claims underlying that accusation if GMA’s own credibility is put at risk as a result. This is a narrow expectation of credibility where GMA’s name is implicated, consistent with the conditions in Section 5.3, and not a general licence for GMA to question personal opinion.

5.2.3 Identifying Personal Views as Personal

Where an individual’s social media account, profile, or public presence identifies their affiliation with GMA — whether by naming GMA as an employer, using a GMA-related title, or otherwise — that individual is expected to make reasonably clear, through their account bio, profile, or similar means, that the views they express are personal and do not represent GMA’s institutional position. This is a reasonable, practical expectation attached to identifying oneself publicly with GMA — it does not require a disclaimer on every individual post.

5.2.4 Personal Content Is Not a Workplace Topic

The personal social media content of any individual — whether their own or a colleague’s — is not to be discussed, shared, or raised within GMA’s premises, at a client’s premises, or in any communication with a client. Personal digital conduct is exactly that: personal, and it has no place in GMA’s professional environment or its client relationships.

5.2.5 Equal Treatment Regardless of Background

No individual associated with GMA may treat a colleague or a client differently on the basis of that person’s political affiliation, religious belief, or ethnic background. This applies to every professional interaction, regardless of what that colleague or client may have expressed on their own personal platforms.

5.3 Conditions for the Protections in Section 5.1 to Apply

The commitments set out in Section 5.1 apply provided all of the following conditions are met:

  • Separation of identity: The individual’s personal content does not use GMA’s name, logo, branding, professional title, or institutional affiliation in a manner that creates, implies, or reasonably risks the impression that the content represents GMA’s institutional position.
  • No attribution to GMA: The individual has not represented, stated, or implied — whether directly or through context — that the views expressed on their personal platforms are shared by, endorsed by, or reflective of GMA Consultancy’s position.
  • No material impact on GMA’s credibility: The content does not materially undermine GMA’s professional credibility, transparency, market reputation, or its standing with clients, strategic partners, regulatory counterparts, or the general public.
  • No violation of law or GMA’s values: The content does not constitute a serious violation of applicable Lebanese law or applicable international standards, does not breach the values standard set out in Section 5.2.2, and does not expose GMA — through its association with the individual — to legal liability, regulatory action, or sanctions-related risk.
  • No serious risk to GMA’s relationships: The content does not create a serious and credible risk of significant reputational, regulatory, or commercial harm to GMA’s relationships with its clients, strategic partners, or institutional counterparts.

To be clear about what this last condition does, and does not, mean: if a client pressures GMA to discipline or dismiss an individual because of something that individual expressed in a personal capacity on their own platform, GMA’s response is to decline or end that client relationship — not to take action against the individual. A client’s discomfort with someone’s personal views is never, by itself, the commercial harm this condition addresses, and it will never be treated as satisfying this condition.

What this condition is aimed at is different: an individual using their position or access at GMA to expose, disclose, or reference sensitive client information on their personal platforms — including information that is confidential, or that the individual misrepresents, misinterprets, or presents out of context in a way that damages GMA’s relationship with the client concerned. That is a breach of the confidentiality obligations already owed under GMA’s Code of Conduct, independent of any question of personal opinion, and it is conduct of this kind — not a client’s reaction to someone’s personal views — that this condition exists to reach.

These thresholds are intentionally high.

They are not met by ordinary personal expression, political opinion, or social commentary. Where GMA considers a threshold may not be met, GMA commits to direct, private dialogue with the individual first, before any formal assessment.

6. Management of Comments and Third-Party Content

GMA Consultancy welcomes constructive engagement, professional dialogue, and feedback on its official social media channels. GMA’s digital platforms are intended to be purposeful, respectful, and professionally relevant spaces — consistent with the values of integrity, transparency, and professionalism that govern all of GMA’s institutional conduct.

GMA does not engage in disputes for the purpose of public confrontation, and does not allocate institutional time or resources to responding to content whose sole purpose is to cause harm, spread misinformation, or damage GMA’s reputation. Where such content is identified, GMA will take the appropriate measures as set out in this section — calmly, proportionately, and in accordance with applicable law and platform standards.

6.1 Community Standards

By interacting with GMA Consultancy’s official social media accounts — including commenting on, sharing, tagging, replying to, or otherwise engaging with GMA’s published content — all individuals agree to conduct themselves in accordance with the following standards:

  • Respect and professionalism: Engagement must be respectful toward GMA, toward GMA’s associates, and toward other community members. Personal attacks, insults, threats, harassment, intimidation, and bullying are not acceptable.
  • Accuracy: Comments, posts, and shared content that tag or reference GMA must not contain false statements of fact, unproven accusations, fabricated claims, or deliberately misleading information about GMA, its founder, its employees, its services, or its clients.
  • Relevance: Content posted on or directed at GMA’s official channels should be relevant to the subject matter of GMA’s work. Spam, promotional content for third parties, repeated off-topic posts, and content designed to derail professional discussion will be moderated.
  • No hate speech or discrimination: Content discriminatory on the basis of religion, ethnicity, nationality, race, gender, gender identity, sexual orientation, or any other protected characteristic will not be tolerated.
  • No impersonation or misrepresentation: Posting under a false identity, impersonating GMA, GMA’s founder, or any GMA associate, or creating accounts designed to mislead others into believing they represent GMA, is strictly prohibited.
  • No exploitation of GMA’s platforms: GMA’s official channels may not be used to solicit commercial transactions, promote third-party products or services, or redirect GMA’s audience to external platforms without GMA’s explicit authorisation.

6.2 How GMA Handles Comments and Third-Party Content

GMA applies a tiered, proportionate approach to the management of comments and third-party content. Moderation decisions are guided by the nature and intent of the content, not by a desire to suppress legitimate criticism or professional debate.

Content CategoryDescriptionGMA’s Approach
Constructive feedback / professional criticismSubstantive, professionally expressed concerns about GMA’s services, content, or positions — whether positive or negative.Acknowledged where appropriate. GMA may respond publicly or privately.
Misunderstanding or factual errorContent based on incorrect information that GMA can clarify without engaging in a dispute.GMA may correct the record calmly, factually, and concisely — without public argument.
Spam / off-topic / promotionalIrrelevant, repetitive, or commercially promotional content unrelated to GMA’s work.Removed without notice. Repeat offenders may be blocked.
Hateful / discriminatory / harassingContent that is abusive, discriminatory, threatening, or designed to harass GMA or any individual.Removed. User may be reported to the platform and/or blocked. Evidence preserved.
False or defamatory contentContent containing provably false statements of fact about GMA, its services, its founder, or its employees, that damages or is designed to damage GMA’s reputation.Removed where possible. Documented. All available legal remedies reserved.
Anonymous or impersonation accountsPosts from accounts using false identities, impersonating GMA or its associates, or designed to mislead.Reported to the platform. Evidence preserved. Legal action possible where identity established.
Trolling / content designed to cause harmContent with no constructive purpose, intended solely to damage, provoke, or waste GMA’s institutional resources.Not engaged with. Removed. Blocked. GMA does not respond to provocation for the purpose of confrontation.

6.3 GMA’s Reserved Rights

GMA Consultancy reserves the following rights in the management of its official social media channels, exercisable at GMA’s sole discretion and without prior notice:

  • To remove, hide, or delete any comment, tag, post, reply, or shared content that does not comply with GMA’s community standards as set out in Section 6.1.
  • To block or ban any user from GMA’s official channels who repeatedly or seriously violates GMA’s community standards.
  • To report any content or account to the relevant social media platform where the content constitutes harassment, false information, impersonation, hate speech, or any other violation of that platform’s terms of service.
  • Not to respond to, engage with, or allocate resources to comments, posts, or campaigns that GMA determines to be in bad faith, designed solely to cause harm, or serving no legitimate constructive purpose.
  • To preserve, document, and archive any content that GMA considers potentially defamatory, legally actionable, or reputationally harmful — prior to any removal action.
  • To take all available legal measures — including issuing formal notices, pursuing platform content removal procedures, and initiating legal proceedings — in response to content that constitutes defamation, harassment, false accusations, impersonation, or any other tortious or criminal conduct under applicable Lebanese law and international standards.

Legal Notice Reservation

GMA Consultancy reserves the right to issue formal legal notice — without prior warning and without any obligation to engage in prior communication — to any individual or entity that: misrepresents GMA’s institutional position, policies, or services based on content posted by any individual on their personal platforms, whether or not that individual is associated with GMA; publishes demonstrably false statements of fact concerning GMA Consultancy, its services, its professional standing, its regulatory status, or any of its personnel; creates, operates, or maintains an account, profile, or digital presence that impersonates GMA or any person acting in an official capacity on behalf of GMA; uses GMA’s name, registered trade name, logo, trademarks, or any confusingly similar designation in any digital context without GMA’s prior written authorisation; or engages in any other digital conduct that is tortious, criminal, or actionable under applicable law and that targets or causes harm to GMA Consultancy or its personnel.

Such formal legal notice may be the first and only communication GMA sends before initiating civil proceedings, criminal complaint, or regulatory referral, at GMA’s discretion. The publication of this statement constitutes prior and public notice of GMA’s legal position. Any person who engages in the above conduct after the publication date of this statement will be treated as having proceeded with full knowledge of the legal consequences.

Applicable legal basis (Lebanese law):

Articles 570–572 of the Lebanese Civil Code (tortious liability); Articles 650–660 of the Lebanese Penal Code (fraud and misrepresentation); Articles 208–209 of the Lebanese Penal Code (defamation and insult); Law No. 140 of 1999 on Telecommunications; Decree-Law No. 15662 on Commercial Register and Trade Name Protection; and GMA Consultancy’s registered articles of incorporation (Commercial Register No. 2079948), which define and protect the firm’s legal name, objects, and registered identity.

GMA does not engage in public disputes for the purpose of confrontation. GMA does not respond to bad-faith content with bad faith. Where content crosses legal thresholds, GMA will act through the appropriate legal and regulatory channels — quietly, methodically, and with full documentation.

6.4 Evidence Preservation and Documentation

Evidence Preservation Notice

GMA Consultancy systematically preserves evidence of all third-party content that references GMA, its personnel, or its affiliations on digital platforms, including — but not limited to — content that may be potentially defamatory, legally actionable, or reputationally harmful. Evidence preservation is initiated before any removal action, so that GMA retains a complete documentary record regardless of subsequent platform actions.

GMA’s evidence preservation includes, where technically accessible: full-page screenshots with URL and timestamp metadata; archived copies of relevant URLs via web archiving services; records of account details, handles, follower counts, and platform identifiers; engagement metrics (views, shares, comments) at the time of preservation; and any other data that establishes the identity, reach, timing, and content of the material in question.

Such preserved evidence is retained in accordance with GMA’s internal data retention schedule and may be produced in any legal, regulatory, arbitral, platform-level, or disciplinary proceedings in which GMA is a party or a complainant.

Any person who publishes content targeting GMA is on notice that GMA is collecting and preserving evidence from the moment of publication — including evidence of content that is subsequently deleted, edited, or taken down.

6.5 Distinction Between Criticism and Defamation

GMA Consultancy recognises and respects the right of any individual to express a genuine professional opinion, a dissatisfied client experience, or a substantive critique of GMA’s work or positions. Such expression — even when critical or unflattering — is legally protected and does not constitute defamation. GMA will not seek to silence legitimate criticism.

Defamation is a different and legally distinct category. It occurs when a person publishes a statement that is: (a) a false statement of fact — not an opinion; (b) published to third parties; (c) harmful to GMA’s reputation; and (d) made without reasonable basis for believing it to be true. The publication of false factual claims about GMA’s services, professional conduct, regulatory standing, founder’s credentials, or business practices — whether on social media, review platforms, or any other digital channel — constitutes potential defamation and will be addressed accordingly.

GMA will not pursue legal action against genuine professional criticism or personal opinion. GMA will pursue all available legal remedies against demonstrably false statements of fact published with the intent or effect of damaging GMA’s reputation, institutional standing, or professional relationships.

6.6 Negative Posts Tagging GMA on External Platforms

GMA monitors mentions of its name and official accounts across social media platforms. Where GMA is tagged in, mentioned in, or associated with content published on platforms it does not control — including personal accounts, news commentary platforms, review sites, and third-party websites — GMA applies the same tiered approach set out in Section 6.2.

GMA will not be drawn into public exchanges initiated for the purpose of reputational damage. GMA’s institutional response to such content — where a response is warranted — will be measured, factual, and professional. Where the content crosses legal thresholds, GMA will act through legal channels rather than through public argument.

GMA’s institutional credibility is built on the quality of its work, the depth of its expertise, and the trust of its clients — not on winning social media arguments. GMA will not compromise that credibility by responding to provocation in kind.

6.7 Limitation of Liability for Third-Party Content — and GMA’s Official Endorsement Protocol

GMA Consultancy is not liable for the content of any post, comment, or communication published by a third party on GMA’s digital platforms, in GMA’s comment sections, or tagging GMA’s accounts. The presence of third-party content on GMA’s platforms does not constitute GMA’s endorsement of or association with that content. GMA’s obligation is limited to moderating content in accordance with its published Community Standards (Section 6.1) within a reasonable timeframe upon becoming aware of it.

GMA does not endorse, approve, validate, or associate itself with the content of any post, article, claim, or statement published by any third party — including content that is complimentary, commercially favourable, or professionally aligned — unless GMA has explicitly and formally endorsed that content through one of the mechanisms below.

GMA’s Official Endorsement Protocol — How GMA Confirms or Reposts Third-Party Content

When GMA Consultancy wishes to officially endorse, confirm, share, or associate itself with content published by a third party, GMA will do so exclusively through a direct repost or share of the content through GMA’s official channel, accompanied by one of the following Official Endorsement Phrases, or through a written statement published through an official GMA channel referencing the specific third-party content and explicitly confirming GMA’s association with or approval of it:

Endorsed by GMA: Used when GMA confirms and formally endorses the content, position, or statement shared.

Confirmed by GMA: Used when GMA confirms the factual accuracy of a specific claim, finding, or statement.

Shared by GMA for informational purposes: Used when GMA shares content for awareness without necessarily adopting the views expressed.

GMA is proud to support: Used for community, CSR, or professional recognition content GMA wishes to amplify.

GMA Official Statement — Clarification: Used when GMA is formally clarifying or responding to a specific claim or content item published by a third party.

Any repost, share, or comment by GMA that does not include one of the above Official Endorsement Phrases is shared for informational or community purposes only and does not constitute GMA’s formal endorsement of the content or its author.

No third party may claim, represent, or imply that their content has been endorsed, confirmed, or validated by GMA Consultancy unless GMA has used one of the above Official Endorsement Phrases in an official repost or publication on a channel listed in Section 3.

6.8 Digital Conduct Complaints Procedure

GMA Consultancy is committed to accountability. Any person — natural or legal — who believes that GMA has acted in a manner inconsistent with the standards set out in this statement, or who wishes to raise a concern regarding GMA’s digital conduct, is invited to submit a formal complaint directly to GMA before escalating to any external authority, platform, or public forum.

How to Submit a Digital Conduct Complaint

Send your complaint by email to: Contactus@Gmaconsultancy.com. Use the subject line: Digital Conduct Complaint. In your email, please include: your full name; the specific conduct or content complained of; the platform and URL (if applicable); the date of the relevant post or action; and the specific provision of this statement you believe has not been observed.

GMA will acknowledge receipt of all complaints sent to this address within five working days and will provide a substantive response within fifteen working days. Complex matters may require additional time, in which case GMA will notify the complainant of the expected timeframe.

GMA’s Use of This Channel:

The existence of this complaints channel is a voluntary expression of GMA’s commitment to accountability. It does not create any legal obligation, does not constitute an admission of liability, and does not waive any of GMA’s rights as set out in this statement. Persons who use this channel in bad faith or for purposes of harassment will be treated in accordance with GMA’s moderation framework and applicable law.

7. Intellectual Property Protection & Creation Date Record

GMA Intellectual Property — Protection Notice

GMA Consultancy’s name, registered trade name, logo, trademark, and all content published on its official digital channels — including but not limited to documents, frameworks, templates, articles, videos, graphics, and advisory materials published under the GMA Regulatory Intelligence Project — are the sole intellectual property of GMA Consultancy (Governance, Monitoring & Advisory) S.A.R.L, registered in Lebanon under Commercial Register No. 2079948.

Reproduction, adaptation, translation, distribution, republication, or use of any GMA intellectual property — in whole or in part — without GMA’s prior written authorisation constitutes infringement of GMA’s intellectual property rights and will be pursued through all available legal channels, including claims for damages, injunctive relief, and criminal complaint where applicable.

Creation Date Record & Date-Based Protection:

• Every document published by GMA Consultancy contains a creation date and a last-amendment date on its face. These dates constitute the legally recognised creation dates of the work and will be relied upon by GMA in any intellectual property claim, including claims of priority over any subsequent work of a similar nature.

• For content published on GMA’s digital channels other than formal documents (including posts, videos, graphics, articles, and commentary), the publication date displayed on the platform constitutes the creation date for intellectual property purposes.

• GMA preserves records of all published content, including the original publication date, platform, URL, and content, as part of its evidence preservation framework (Section 6.4). These records will be produced in any proceedings in which creation date is material.

• The publication of this statement on GMA’s official website and social media channels, and the issuance of any associated press releases, creates a verifiable, multi-source evidentiary chain of publication dates that GMA will rely upon to establish priority of creation where that is in dispute.

GMA’s intellectual property protection extends to all versions of its documents, frameworks, and published materials — including superseded versions, draft versions shared with clients or counterparts under advisory engagements, and adapted versions produced for clients. The existence of a client-customised version of a GMA document does not transfer intellectual property rights to the client beyond the terms of the applicable engagement agreement.

8. Governing Law, Jurisdiction & Effective Date

Governing Law & Jurisdiction

This statement is governed by the laws of the Republic of Lebanon, including: the Lebanese Civil Code; the Lebanese Code of Obligations and Contracts (Decree-Law No. 84/LR of 26 May 1926 and subsequent amendments); the Lebanese Penal Code; Law No. 140 of 1999 on Telecommunications; Law No. 81 of 2018 on Electronic Transactions and Personal Data; Decree-Law No. 15662 on Commercial Register and Trade Name Protection; and any other applicable Lebanese legislation governing digital communications, intellectual property, defamation, and tortious liability.

Any dispute arising from, or related to, this statement — including disputes concerning third-party digital conduct, impersonation, defamation, intellectual property infringement, or breach of the terms set out herein — shall be subject to the exclusive jurisdiction of the competent courts of Beirut, Lebanon.

Emergency Relief Carve-Out:

Notwithstanding the above, GMA Consultancy expressly reserves the right to seek emergency injunctive relief, protective orders, platform takedown orders, or any other urgent remedy in any jurisdiction where the relevant harm is occurring or is imminently threatened — including in the UAE, the United Kingdom, the European Union, or any other jurisdiction where GMA’s intellectual property, digital channels, or institutional reputation is at risk — without waiving its right to invoke the jurisdiction of the Lebanese courts for the substance of any dispute.

For international counterparts, GMA notes that Lebanon is a signatory to the Berne Convention for the Protection of Literary and Artistic Works (since 1947), providing GMA with international copyright protection across all member states. Lebanon is also a member of the World Intellectual Property Organization (WIPO), providing access to international IP protection mechanisms.

8.1 Effective Date and Review

This statement (GMA-STMT-2026-001, Version 1) is effective from 18 May 2026, the date of its publication on GMA Consultancy’s official website at www.gmaconsultancy.com and on all official GMA social media channels listed in Section 3.

This statement will be reviewed periodically and updated as necessary to reflect changes in GMA’s digital presence, governance framework, intellectual property portfolio, or applicable law. The version number and last-amendment date on the face of this document will be updated with each revision.

Stakeholders with questions regarding this statement, wishing to verify the authenticity of any communication attributed to GMA Consultancy, or wishing to submit a Digital Conduct Complaint, are invited to contact GMA directly:

Official Website: www.gmaconsultancy.com  |  Email: Contactus@Gmaconsultancy.com  |  Phone / WhatsApp: +961 76 492 452  |  Location: Bauchrieh, Matn District — Lebanon  |  CR No.: 2079948  |  MoF No.: 4088889

Approval

This Official Digital Presence & Institutional Communication Statement is approved and issued by:

Wissam Maroun, CAMS

Founder & General Manager

GMA Consultancy (Governance, Monitoring & Advisory) S.A.R.L

Our Office

Location: Bauchrieh, Matn District – Lebanon
Commercial Register No.: 2079948
Ministry of Finance No.: 4088889